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GU and similar sports nutrition companies are always creating new formulas and flavors to help keep athletes happy. A good product and strong marketing skills can create a dazzling combination — and GU’s Chocolate Raspberry Roctane flavor is a perfect example of a company doing it just right.
GU launched its chocolate raspberry flavor last month, much to the delight of athletes seeking this flavor. Prior to the launch, GU offered a teaser of the new Roctane flavor, with a surprisingly large number of athletes correctly guessing a chocolate raspberry flavor.
I’m typically not a big fan of anything related to chocolate or coffee energy products, but the added raspberry in this flavor helps offset too much chocolate. The flavor is sweet but not too sweet to wash down with some water while running or in the saddle for a long time.
Similar to other Roctane-branded gels, the Chocolate Raspberry has a slightly altered formula designed for added nutritional needs. One packet of GU Chocolate Raspberry includes 100 calories (15 calories from fat), 20g carbs,6 sugar, 90mg sodium, and 50mg of potassium.
The GU Roctane Chocolate Raspberry flavor originally launched last month and seems to be a flavor long overdue. I still prefer the GU Roctane Pineapple or Blueberry Pomegranate, but applaud GU for the Chocolate Raspberry. Even so, I’m going to continue chowing down on the Chocolate Raspberry, because it could easily become one of my favorites.
