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Sponsorships and partnerships are a necessary lifeline in the pro cycling peloton, with the occasionally fragile relationships faltering. So it’s exciting to hear new announcements, especially for the UCI Continental and UCI Professional Continental teams – and Honey Stinger joined forces to begin supplying the Holowesko|Citadel p/b Arapahoe Resources team.

Here is what Katie Black, Sponsorship Coordinator at Honey Stinger, said in a press statement:

“We are excited to add another high-caliber cycling team, Holowesko|Citadel p/b Arapahoe Resources, to our Hive program. Since its inception, Holowesko|Citadel has achieved many big team wins and we’re excited to support them alongside our other sponsored teams such as UnitedHealthcare, Hagens Berman Axeon, and Team Novo Nordisk.”

If you dig through some of our older reviews and assorted posts, you’ll see we’ve always been big fans of Honey Stinger products. The gluten free, organic sports nutrition products can help fuel you during your runs, bike rides, and other activities – or can be used as a “healthy snack alternative or meal replacement,” as the company focuses on packing products with honey – skipping artificial ingredients.

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