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Archives for the day Saturday, June 25th, 2011

Sports Basement plans to spread its growing sports empire further by opening a new store in Berkeley, possibly opening up in the former Iceland ice rink.

Sports Basement currently has three locations in the SF Bay Area: Presidio, San Francisco, and Walnut Creek. Another East Bay addition would prove Sports Basement to be a legitimate force against Bay Area sports stores competing to control a very select, niche industry.

“We were unable to find a space we were completely comfortable with until we visited the Iceland location,” said Tom Phillips, Sports Basement founding partner, in an interview with the Oakland Tribune. “We love the building, its history and its location. We hope to be a valued community partner to Berkeley and the immediate neighborhood.”

Well, Sports Basement will become an immediate draw to the area, though I’m unsure how happy Performance and Mike’s Bikes will be to hear this news. I was a frequent visitor of Performance in Berkeley, and think Mike’s Bikes is just a neat store, so I’m curious to see if either will somehow respond.