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Wool-based manufacturer Woolmark wants to make a bigger clothing splash by helping generate new interest in Australian Merino wool.

Australian Wool Innovation (AWI), Woolmark brand owner, has a great website that describes the growing, harvesting, and manufacturing of clothing. I’d highly recommend browsing around

You know, wool seems to fly under the radar when compared to other materials, though Woolmark, SmartWool, and other companies are sharing knowledge. It has advantages over traditional tech clothing materials, but still has a long way to go before it’s more widely accepted.

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