Alameda Runners – Get After It!

GU, CLIF, Accelerade, and other companies we’re all familiar with have a simple goal: give athletes the nutrients they need during endurance sports.  GU now has its Roctane line of products, which has been specifically designed for the more serious athletes out there.

“Athletes told us there was a need.  We had a triple top secret-in house formulation known to insider elite athletes as ‘hard rock,'” GU recently told Alameda Runners.  “It was around for 5-6 years prior to the launch of Roctane.   What is in this stuff!?   Holy X#*?! This stuff works.    Seriously competitive athletes are looking for an edge in every aspect of their training and racing…. Sell through #s at retail indicate they are finding that Roctane delivers at its promise.”

To learn a bit more about GU’s Roctane products, GU was kind of enough to send along a couple of review products for us to enjoy.  I’m a strong CLIF supporter while Ted enjoys GU products, though we both routinely eat and drink products from other companies.  In the weeks to come, we’ll see how GU Roctane stacks up against the competition when we go out on adventures in San Francisco, Sausalito and the East Bay

Instead of just writing a single long post about each product, we’re going to post mini-reviews of each flavor whenever we give it a try.  We don’t eat these energy gels and electrolyte products every time we go run, so the reviews will be spread out across numerous upcoming blog posts in the future.

We’re also expecting to receive several other goodies to review, so check back and see what we come up with!