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Event and athlete sponsorship continues to be absolutely vital in the endurance sports community with dedicated fans.  Sponsors have a variety of different purposes, and often are called upon to fund and supply local races and events.

To help highlight the great effort (and expense) that goes into sports sponsorship, Alameda Runners wants to help you become more familiar with companies that are involved.

We recently chatted with Selle Italia (part one and part two) about the company’s bike saddles, the importance of a good saddle, and how the company contributes to the active community. Selle Italia also is greatly involved in sponsoring bike events and pro athletes, offering a quick glimpse into how it contributes:

“Selle Italia sponsors 11 UCI professional teams, a world champion mountain bike rider, the USAT and a huge number of pro individuals and teams around the world. What is more important to me is the huge number of professional athletes that choose to ride S.I. saddles without sponsorship.”

Selle Italia and most major sports companies choose to help sponsor events and athletes — and these partnerships help the sports community prosper.  Companies that push the boundaries and have success with sponsoring events can help build athlete loyalty (very important!) in a tough market.

If there is a company you’d like to see listed, please feel free to e-mail, Tweet, or comment here and recommend a company.

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