SubscribeIt may seem crazy to spend a minimum of $19.99 for a piece of cloth and plastic with your name, emergency contact and other information on it — but this small exercise accessory could one day save your life. Well, that’s at least the gist of RoadID‘s marketing angle for its products that includes the Wrist ID Sport, Shoe ID and Ankle ID.
It never really sunk in that I go out on all of my training rides and long runs without my driver’s license and cell phone. It just isn’t something I actively think about while out enjoying life. I’ve crashed on several occasions while out in the saddle, but have been able to return home safely each time.
I ordered a wrist band for myself and shoe ID for my dad. Now we are both going to be able to train with identification. My dad has been interested in one but the $19.99 price tag is a bit too much for some consumers, including my dad – so I decided to purchase one for the old man. I’m going to wear the Wrist ID Sport, while he will use the Shoe ID product from RoadID.
I’m sure both of us will chime in on basic thoughts of the couple of products we receive in the next week or two.
If you’re interested in learning more about RoadID, I recommend visiting the company’s official web site. A frequently asked questions section is available by clicking here.
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